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All your life you’ve probably believed that saying yes is the key to growing your business. You’ve always said it, even if in your heart you were secretly thinking no . . . we don’t want to do that. Get ready to re-think your knee-jerk tendency to answer in the affirmative. Management consultant Kim DeMotte asked a select group of business experts to offer their perspectives on why saying no is often far preferable to saying yes. The result is a dynamic, imminently readable book of been-there, done-that, said –no-and-lived-to-tell-about-it.